New Performing Arts and Convention Centre - What's In a Name?

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This site provides information about the Busselton Performing Arts and Convention Centre and the development of a Cultural Interpretation Framework for the Cultural Precinct in Queen Street Busselton. It is being updated regularly to help you stay informed.

Now is the time to start thinking about what we are going to call our new performing arts and convention centre.

What’s in a name you ask? Well, a great deal!

We want a name that inspires and connects us. Something that’s memorable and meaningful to all – regardless of our differences.

A name that’s a little bit different but has authenticity. Something that’s talked about nationally and internationally, grounded in history but contemporary enough to have timeless appeal.

How do we do this? We look to our past. We reflect upon our unique environment and we tap into our hopes for the future. Importantly we ask ourselves how do we want others to perceive us?

What we decide to name this great new community asset is really important because it’s a reflection of who we are and where we’re heading. The name is also important to developing a strong brand identity helping to make a memorable impression and positive emotional connection.

Council already has a few suggestions on the table and feels confident that our creative community will offer others.

Please consider the following suggestions and provide feedback – perhaps you have a name choice you would like to submit? If submitting a new suggestion, it’s important that you provide Council with some supporting context to help them fully consider the possibilities. Why do you think your choice is good? Is there some important historical background that supports it? What would be the benefit to the broader community if your name choice was selected?

Some Popular Themes

In July-August this year, Council sought feedback from the community on the future look and feel of the Queen Street Cultural Precinct. Over 250 people responded to the survey which included a question on the naming direction for the new performing arts and convention centre. These responses were synthesized by Ink Strategy, an independent consultant. They clearly highlighted some popularly supported themes for a future name.

These are indicated below.

  • A preference for drawing on our district’s location and geography
  • The desire to honour the language and culture of the Wadandi Noongar people
  • A name that reflected our unique flora and fauna, the Bay and waterways
  • Something contemporary, abstract even, with modern cultural reference

Suggestions on the Table

Council has three name choices on the table but is certainly open to other suggestions. Let’s explore these three options.

BEACH (Short for Busselton Entertainment Arts and Creative Hub).

Essentially this was a unique working title that was used to describe all the diverse functions of the centre. It nicely captures our community’s deep connection with the Busselton Foreshore and the relaxed coastal lifestyle we are renowned for. However, the City moved away from using this name following community feedback that it was too easily confused with the actual foreshore beach - could you find it find it on google? Some people may still have an affinity with the name BEACH - do you?

Busselton Performing Arts and Convention Centre (BPACC).

To avoid any confusion around the BEACH name, the City reverted back to a standard descriptor name similar to BREC – Bunbury Regional Entertainment Centre. BPACC is the name currently being used for the development. The idea was to use this name until such time as the Cultural Interpretation Strategy had been developed and we were able to get a better understanding of how the community’s aspirations for the Cultural Precinct may influence naming choices. It’s a sensible name that indicates very clearly what goes on in the centre, but is it creative enough? Does it leave enough room for imagination? Does it connect with you?

Saltwater

35% of those who answered the question in the survey calling for naming suggestions expressed a desire to see an Aboriginal inspired name and a deep connection to country. Inspired by MONA in Tasmania and Red Earth in Karratha, Saltwater has developed in association with a branding agency. While further consultation is being undertaken with the Aboriginal community to ascertain their thoughts on its use, the name does tick many boxes in terms of providing a clear link to the surrounding landscape and waterways and a positive emotional connection to place. It is, perhaps, the greatest opportunity to develop a broad reaching brand identity that appeals locally, nationally and internationally. It also honours the Wadandi Noongar people who are 'Saltwater People'. How does this suggestion appeal to you?

Perhaps, you have another suggestion for a name that is powerful, creative and inspirational? Please provide your feedback by clicking on the "naming suggestions" tab below. Feedback is open until 31 January 2021.

Please visit the library for more information on the Busselton Performing Arts and Convention Centre and the Cultural Interpretation Strategy.

This site provides information about the Busselton Performing Arts and Convention Centre and the development of a Cultural Interpretation Framework for the Cultural Precinct in Queen Street Busselton. It is being updated regularly to help you stay informed.

Now is the time to start thinking about what we are going to call our new performing arts and convention centre.

What’s in a name you ask? Well, a great deal!

We want a name that inspires and connects us. Something that’s memorable and meaningful to all – regardless of our differences.

A name that’s a little bit different but has authenticity. Something that’s talked about nationally and internationally, grounded in history but contemporary enough to have timeless appeal.

How do we do this? We look to our past. We reflect upon our unique environment and we tap into our hopes for the future. Importantly we ask ourselves how do we want others to perceive us?

What we decide to name this great new community asset is really important because it’s a reflection of who we are and where we’re heading. The name is also important to developing a strong brand identity helping to make a memorable impression and positive emotional connection.

Council already has a few suggestions on the table and feels confident that our creative community will offer others.

Please consider the following suggestions and provide feedback – perhaps you have a name choice you would like to submit? If submitting a new suggestion, it’s important that you provide Council with some supporting context to help them fully consider the possibilities. Why do you think your choice is good? Is there some important historical background that supports it? What would be the benefit to the broader community if your name choice was selected?

Some Popular Themes

In July-August this year, Council sought feedback from the community on the future look and feel of the Queen Street Cultural Precinct. Over 250 people responded to the survey which included a question on the naming direction for the new performing arts and convention centre. These responses were synthesized by Ink Strategy, an independent consultant. They clearly highlighted some popularly supported themes for a future name.

These are indicated below.

  • A preference for drawing on our district’s location and geography
  • The desire to honour the language and culture of the Wadandi Noongar people
  • A name that reflected our unique flora and fauna, the Bay and waterways
  • Something contemporary, abstract even, with modern cultural reference

Suggestions on the Table

Council has three name choices on the table but is certainly open to other suggestions. Let’s explore these three options.

BEACH (Short for Busselton Entertainment Arts and Creative Hub).

Essentially this was a unique working title that was used to describe all the diverse functions of the centre. It nicely captures our community’s deep connection with the Busselton Foreshore and the relaxed coastal lifestyle we are renowned for. However, the City moved away from using this name following community feedback that it was too easily confused with the actual foreshore beach - could you find it find it on google? Some people may still have an affinity with the name BEACH - do you?

Busselton Performing Arts and Convention Centre (BPACC).

To avoid any confusion around the BEACH name, the City reverted back to a standard descriptor name similar to BREC – Bunbury Regional Entertainment Centre. BPACC is the name currently being used for the development. The idea was to use this name until such time as the Cultural Interpretation Strategy had been developed and we were able to get a better understanding of how the community’s aspirations for the Cultural Precinct may influence naming choices. It’s a sensible name that indicates very clearly what goes on in the centre, but is it creative enough? Does it leave enough room for imagination? Does it connect with you?

Saltwater

35% of those who answered the question in the survey calling for naming suggestions expressed a desire to see an Aboriginal inspired name and a deep connection to country. Inspired by MONA in Tasmania and Red Earth in Karratha, Saltwater has developed in association with a branding agency. While further consultation is being undertaken with the Aboriginal community to ascertain their thoughts on its use, the name does tick many boxes in terms of providing a clear link to the surrounding landscape and waterways and a positive emotional connection to place. It is, perhaps, the greatest opportunity to develop a broad reaching brand identity that appeals locally, nationally and internationally. It also honours the Wadandi Noongar people who are 'Saltwater People'. How does this suggestion appeal to you?

Perhaps, you have another suggestion for a name that is powerful, creative and inspirational? Please provide your feedback by clicking on the "naming suggestions" tab below. Feedback is open until 31 January 2021.

Please visit the library for more information on the Busselton Performing Arts and Convention Centre and the Cultural Interpretation Strategy.

  • Now is the time to start thinking about what we are going to call our new performing arts and convention centre. What we decide to name this great new community asset is important because it is a reflection of who we are. The name is also important to developing a strong brand identity helping to make a memorable impression and positive emotional connection. Council already has a few suggestions on the table - Busselton Performing Arts and Convention Centre; BEACH; Saltwater. 

    Perhaps you have another suggestion? Please provide your feedback.

    Naming Suggestions
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