Economic and Business Development

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On 9 November 2016, Council adopted a new Economic Development Strategy (2016-2026) and an associated Implementation Action Plan.

These two documents identify strategies as a pathway of initiatives which aim to:

  1. attract investment;

  2. support business to expand;

  3. support existing and develop emerging industry;

  4. grow and diversify a regional workforce;

  5. identify and advocate for strategic economic infrastructure; and,

  6. enhance the quality of place, particularly precincts with high tourist visitation.

An Economic Profile of the City of Busselton and the Strategy document can be viewed in the ‘Document Library’ section.

The Council has established a new Economic Development Taskforce. This body



On 9 November 2016, Council adopted a new Economic Development Strategy (2016-2026) and an associated Implementation Action Plan.

These two documents identify strategies as a pathway of initiatives which aim to:

  1. attract investment;

  2. support business to expand;

  3. support existing and develop emerging industry;

  4. grow and diversify a regional workforce;

  5. identify and advocate for strategic economic infrastructure; and,

  6. enhance the quality of place, particularly precincts with high tourist visitation.

An Economic Profile of the City of Busselton and the Strategy document can be viewed in the ‘Document Library’ section.

The Council has established a new Economic Development Taskforce. This body is chaired by the Mayor and comprises:

• Two elected members of Council;

• Margaret River Busselton Tourism Association;

• South West Development Commission (State Government);

• Regional Development Australia South West (Federal Government);

• Busselton Chamber of Commerce and Industry Inc. (BCCI);

• Dunsborough-Yallingup Chamber of Commerce and Industry Inc. (DYCCI);

• Six business/industry sector members

The Taskforce will work on the Implementation Plan for the Economic Development Strategy.

Local creativity, energy and a willingness to share ideas to work together will help drive our destiny. The ‘Busselton Your Say’ site provides an online forum to provide the community with an opportunity to contribute to debate on local economic development issues and challenges. Stakeholders are welcome to contribute to our Brainstorming Board – tell us what’s working here in the City of Busselton?

Where are the service gaps? Where are the business opportunities?

Your feedback is the key to our collective success.

The WA Government has announced the City of Busselton has been selected as one of five regional cities to be funded as part of the Regional Centres Development Plan program. The funds will help us to accelerate some initiatives for building better business and centres in Busselton and Dunsborough throughout 2017 and beyond.

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Public Life in Streets

over 3 years

Cities and towns are for people. Lively streets can make all the difference to how people feel about their town. We can meet neighbours and friends which keeps us socially connected.

The Busselton and Dunsborough communities are seasonally active with many visitors filling our streets and paces during the summer weeks. As the peak season passes towns become very quiet..

One of the missions for residents and local businesses is to find ways for people to spend more time socialising in town. Out streets and spaces can become more lively for events but also as part of an everyday experience of going into town.

Some ideas already include more places for entertainment and busking, on-pavement display of goods from shops, and alfresco dining. One of our first efforts will be to identify the best places for activity nodes.

We are keen for people to identify best places in town using the map tool on this web section. Maybe share photos of places that you know where people give a friendly, inclusive vibe?

Feel free to put forward idea and also let us know where you think could be good places in town for community activity.   

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Shopping

over 3 years

The City officers met with the Busselton Chamber of Commerce and Industry and retailers to explore ways where shops and other providers of services and goods can better tailor their offerings to attract locals and tourists alike.

Busselton hosts several thousand cruise visitors per season in addition there are many day and weekend visitors who make a stop in the Busselton town centre as part of their South West adventure.

In the coming months there will be some interesting initiatives aimed at capturing the imagination of visitors, and synchronising our street windows and spaces with some of the event and seasonal offerings.

The Busselton Chamber and Dunsborough-Yallingup Chamber are taking a leading role to promote shop owners to work closer in their branding and marketing so that visitors to our town centres are greeted with fresh, clean and inviting goods and services.

As part of this we are interested in finding out the centres of focus - places where you can make a note of opportunities - both possible and realised.

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Busselton CBD

almost 4 years

The Central Business District is the heart of very town and the way business operates could be described as the pulse. There are many individuals and businesses making decisions which affect the way a CBD operates and many of these are separated. It may assist our discussion to consider how aligned the values held by decision-makers tend to be.

Local government manages public spaces, it also controls planning and building laws.

Property owners and managers control how land and buildings are developed and maintained.

Businesses operate within the premises and they decide how a business will operate, the hours to be trading and the range and quality of services on offer tot he community. 

Amidst these fragmented set of responsibilities, there is merit in investigating common values and goals.  Once these are known perhaps collaborative ventures can be designed and implemented to make our CBDs more exciting, interesting for visitors and locals; and attract a more cohesive investment of time, money and affection.

This platform allows individuals to map the things they value and explain why recorded elements are important. You can feed our discussion by using this map of the Busselton CBD to record your impressions and ideas.

It covers the area of CBD Focus. You are able to put notes and make comments, even upload photos to illustrate your comments about the CBD and how we can improve it.  We need to know what is important, what needs to be fixed, what we should protect and the places you like or do not like and why. 

You can register on this site and then mark your comments about parts of the CBD and your perception of experiences.  This will build into a discussion about what we think needs improvement in our business district.

The City has drafted a set of guidelines to encourage performers to busk in the streets and places in the CBD of Busselton and Dunsborough. We also need to identify the best locations for Busk Stops - places for buskers to perform where they can reach lots of people and improve the feel of that part of town.

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Dunsborough CBD

almost 4 years

If the Central Business District is the heart of very town then  the way business operates could be described as the pulse. There are many individuals and businesses making decisions which affect the way a CBD operates. 

Local government manages public spaces, it also controls planning and building laws.

Property owners and managers control how land and buildings are developed and maintained.

Businesses operate within the premises and they decide how a business will operate, the hours to be trading and the range and quality of services on offer to the community. 

In the midst of these separated responsibilities, different sets of values affect decisions. Perhaps collaborative ventures can be designed and implemented to make our CBDs more cohesive yet exciting, interesting for visitors and locals; and attract more investment of time, money and affection.

The Dunsborough CBD is an area which extends along Dunn Bay Road between Caves Road and Geographe Bay Road. Dunsborough has always presented a laid-back 'on-holiday' style of centre.  For many people this is special.

The attached map or plan covers the area we might consider to be the CBD for Dunsborough.  As a part of our discussion we need to share our perceptions and values. This platform allows you to put notes and make comments, even upload photos to illustrate your comments about the CBD and how we can improve it.  We need to know what is important, what needs to be fixed, what we should protect and the places you like or do not like and why. 

The City is encouraging performers to busk in public spaces in the CBD. There is a busking guideline prepared to help performers know how and where the City wants this type of performance. We need your help to identify possible busk-stops: places for buskers to entertain in a way that gives everybody a positive experience.